FIJI Water, a family-owned and operated company, is a leader in the premium beverage business with its exceptional brands sold in more than 50 countries. FIJI Water, known for its iconic square ...From a pure, natural source comes Fiji's finest artesian mineral water. Nestled in the heart of Fiji's idyllic landscapes, our natural mineral water springs from the untouched aquifers of Viti Levu's Nadi Highlands. Imagine drinking water so pure, it has journeyed through miles of prehistoric volcanic rock, untouched by human hands until you ...FIJI Water is the number-one premium imported bottled water sold in the U.S. and is found at luxury hotels, leading restaurants and airports around the world. You’ll also see it in the hands of top chefs, celebrities and …Pros: Taste: Many people enjoy the taste of Fiji Water, which is naturally filtered through volcanic rock and is believed to have a unique and refreshing flavor.; Convenience: Fiji Water is widely available and …Fiji Water’s tax-exempt status started to change in 2006, when Fijian military leader Frank Bainimarama staged a coup and installed himself as leader of the country. The new government then ... Pack size: Pack of 12, 1.0L (33.8 Fl Oz) bottles of FIJI Water ; Everyday hydration: The 1.0L bottle is the second largest of the FIJI line, perfect for staying hydrated while traveling, hiking, or golfing ; Double Electrolytes: FIJI Water has more than double the electrolytes as the top premium bottled water brands for a soft, smooth taste. 7.07. 6.96. In our tests, neither Evian nor FIJI bottled water achieved a perfect 7.0 neutral pH average. FIJI’s average at 6.96 was within 0.04 while Evian trailed at 0.07 off the mark, coming in at a 7.07. Statistically speaking, these differences were not overly significant, however the slight edge went to FIJI. Jan 5, 2024 · Final Verdict. For great-tasting, glass-bottled spring water, we love The Mountain Valley, sourced from Arkansas's Ouachita Mountains. When it comes to the best Alkaline water out there, we recommend Essentia Alkaline Bottled Water with a pH of 9.5 and a clean and crisp flavor. Unveiled in the campaign is the new FIJI Water packaging. The signature hibiscus flower is enlarged for an eye-catching pop of color and its best-selling 500 ml bottle will be made from 100% ...Fiji water is considered to be Earth’s finest water. It is also a brand of bottled drinking water that is filled, bottled, and shipped from the Islands of Fiji. The water itself comes from an artesian aquifer in Viti … FIJI Water 500mL. The most popular item, the 500mL bottle, is the perfect grab-and-go size, great for business meetings, weddings, or special events. Enjoy THE TASTE OF PARADISE and stay hydrated with EARTH'S FINEST ELECTROLYTES. From a sustainable aquifer in Fiji to more than 60 countries across the globe, FIJI Water has been bringing Earth’s Finest Water to the world since 1996. Save up to 20% and get free delivery when you subscribe to FIJI Water Home Delivery.help.fijiwater.com500 mL (16.9 fl oz) bottle. 24 ct. More Information: Soft, Smooth Taste: As it filters through ancient rock, water naturally acquires silica that gives FIJI its signature soft, smooth taste. FIJI Gives Back: Since it's founding in 2007, The Fiji Water Foundation has supported the communities where we live and work, including providing health ...FIJI Water tastes soft and clean, light and refreshing because of its uniquely balanced mineral mix: low in calcium and magnesium and other hard-tasting minerals, and rich in silica, the body's greatest energizing nutrient. The FIJI Water aquifer is a renewable source. The Pacific Basin enjoys the greatest amounts of rainfall every year ...Fiji water comes from the pristine rainforests of the remote Pacific islands of Fiji, 1,600 miles from the nearest continent and pollutants. The tropical rain which falls within these rainforests is filtered through volcanic rock collecting minerals along the way before collecting deep below the surface of the earth within a shielded artesian aquifer.Final Verdict. For great-tasting, glass-bottled spring water, we love The Mountain Valley, sourced from Arkansas's Ouachita Mountains. When it comes to the best Alkaline water out there, we recommend Essentia Alkaline Bottled Water with a pH of 9.5 and a clean and crisp flavor. The 1.5L size is great for ongoing hydration throughout the day. Its soft, smooth taste comes from its extraordinary source -- a protected artesian aquifer found deep underground in the remote Fiji Islands. FIJI Water is the choice of discerning top chefs, fine restaurants and hotels around the world. About Brand : FIJI Water 500mL. The most popular item, the 500mL bottle, is the perfect grab-and-go size, great for business meetings, weddings, or special events. Enjoy THE TASTE OF PARADISE and stay hydrated with EARTH'S …FIJI Water comes from a single place: the remote Yaqara Valley of Viti Levu, one of Fiji's two principle islands. Here, hundreds of feet below an ancient rainforest is a vast, geologically unique, underground aquifer from which FIJI Water is drawn. It begins as rain falling on the tropical Fijian island's north coast. From there, it filters down through layer after layer of …FIJI Water, a family-owned and operated company, is a leader in the premium beverage business with its exceptional brands sold in more than 50 countries. FIJI Water, known for its iconic square ...Fiji Water goes through a unique filtration process that involves volcanic filtration and a state-of-the-art bottling facility, resulting in its distinct taste and high quality. 3. Is Fiji Water environmentally friendly? Fiji Water is …FIJI Water is artesian water, bottled at its pristine source on the islands of Fiji. FIJI’s soft, smooth taste is the result of the unique mineral profile of the volcanic rock in Fiji. The island nation of Fiji is a cluster of green jewels set in the endless blue of the Pacific. In fact, the very name “Fiji” has become an icon of beauty ...FIJI Water is also available for home delivery in the continental United States at www.fijiwater.com. About Carbon Disclosure Project . CDP is an independent not-for-profit organization which was established in 2000 to facilitate dialogue between companies and investors, supported by quality information, from which a rational response to ... Case includes 36, 330mL (11.15oz) bottles of FIJI Water. The 330mL size is great for events, offices and kids. Its soft, smooth taste comes from its extraordinary source -- a protected artesian aquifer found deep underground in the remote Fiji Islands. FIJI Water is the choice of discerning top chefs, fine restaurants and hotels around the world. 500mL (16.9oz) bottle of FIJI Water. The 500mL size is perfect for everyday on-the-go hydration. Its soft, smooth taste comes from its extraordinary source -- a protected artesian aquifer found deep underground in the remote Fiji Islands. FIJI Water is the choice of discerning top chefs, fine restaurants and hotels around the world. Double Electrolytes: …FIJI Water is artesian water, bottled at its pristine source on the islands of Fiji. FIJI’s soft, smooth taste is the result of the unique mineral profile of the volcanic rock in Fiji. The island nation of Fiji is a cluster of green jewels set in the endless blue of the Pacific. In fact, the very name “Fiji” has become an icon of beauty ...FIJI Water began offering its best-selling 500 mL and 330 mL bottles made from 100% recycled plastic (rPET), bottle only, in Spring 2023. As a first step in our transition to recycled plastic, we wanted to make the most meaningful impact. In starting with our best-selling 500 mL and 330 mL bottles, we are transitioning nearly 70% of FIJI Water ...Fiji Water, a significant export from the Fiji Islands, is presently the most popular bottled water imported into the United States and is consumed in more than 60 other nations. According to Fiji Water, it is devoted to conducting business ethically and looking for worthwhile possibilities to change the world; though these statements have been ...Feb 9, 2024 · 20. Arrowhead Mountain Spring Water. Arrowhead Mountain Spring Water / Facebook. One of the more mass-produced, low-cost bottled waters that are available on the market today, Arrowhead sources its water from mountain springs across the western U.S. and Canada. Despite the pedigree, Arrowhead water is wholly uninspiring. From a sustainable aquifer in Fiji to more than 60 countries across the globe, FIJI Water has been bringing Earth’s Finest Water to the world since 1996. Save up to 20% and get free delivery when you subscribe to FIJI Water Home Delivery.Where Does Fiji Water Come From? FIJI® Water is a natural artesian water bottled at the source in Viti Levu (Fiji islands). With its iconic square bottle, soft mouthfeel and more than double the electrolytes compared to the other two top premium bottled water brands, FIJI Water is the No. 1 imported premium bottled water in the United States.FIJI Water was founded in 1996 out of the desire to share Earth’s Finest Water with the world. Today, it is available in leading hotels, fine restaurants and retail locations. As a leading export of the Fiji Islands, FIJI Water is now the number one imported bottled water in the United States and is enjoyed in over 60 countries across the globe.Fiji Water has antioxidants that may protect against cancer. Fiji Water has natural carbonation, which may help to reduce the risk of tooth decay. Fiji Water is free of alcohol and caffeine, which are harmful to the body. Fiji Water is vegan and gluten-free, which makes it a good choice for people with food allergies or sensitivities.Jul 27, 2022 · Fiji water contains hundreds of organic and inorganic chemical compounds, including minerals such as silica, calcium, and magnesium (per Fiji ). Silica, in particular, is found in notably ... FIJI Water, a family-owned and operated company, is a leader in the premium beverage business with its exceptional brands sold in more than 50 countries. FIJI Water, known for its iconic square ...Pros: Taste: Many people enjoy the taste of Fiji Water, which is naturally filtered through volcanic rock and is believed to have a unique and refreshing flavor.; Convenience: Fiji Water is widely available and … From a sustainable aquifer in Fiji to more than 60 countries across the globe, FIJI Water has been bringing Earth’s Finest Water to the world since 1996. Save up to 20% and get free delivery when you subscribe to FIJI Water Home Delivery. Pack size: Pack of 12, 700mL (23.7 Fl Oz) sports cap bottles of FIJI Water ; Everyday hydration: The 700mL bottle is perfect for fitness and travel, with a slim, sleek shape made to fit anywhere ; Double Electrolytes: FIJI Water has more than double the electrolytes as the top premium bottled water brands for a soft, smooth taste.Things like mineral content, salinity, and pH levels can influence flavor, as well as how water is sourced and filtered, notes Live Science. This is why certain bottled waters, like FIJI Water, is ...Fiji Water's Defense Fiji Water spokesman Rob Six defended the company. Six pointed out that the company formed when Fiji's was a democracy, arguing that the company does not "legitimize" the ... Subscribe & Save 20%$38.00. One-Time Purchase$47.50. Delivery Every. 30 Days. Quantity. 1 Case (36 bottles) Add to cart. The 330mL bottles are perfect for use at the office, corporate events, or at home. Stay hydrated with EARTH'S FINEST ELECTROLYTES. Fiji Water comes in different sizes of plastic bottles. They include 1.5 liters, 1 liter, 700ml, 500ml, and 330ml bottles. The 1.5-liter size comes in a case of 12 bottles with an average price of $28. The 1-liter size is also 12 bottles per case and costs about $23. Consequently, the 700ml (case of 12) costs $22 on average.Dec 7, 2022 · Where Does Fiji Water Come From? FIJI® Water is a natural artesian water bottled at the source in Viti Levu (Fiji islands). With its iconic square bottle, soft mouthfeel and more than double the electrolytes compared to the other two top premium bottled water brands, FIJI Water is the No. 1 imported premium bottled water in the United States. As a leading export of the Fiji Islands, FIJI Water is now the number one imported bottled water in the United States and is enjoyed in over 60 countries across the globe. FIJI …Fiji water is marketed as a brand of artisan water that comes from the tropical islands with the same name. It's derived and shipped from Fiji and boasts a unique mineral profile, as the manufacturers point out. According to Fiji Water, this beverage is rich in electrolytes and has a pH of 7.7, which is significantly higher compared to pure water.Conclusion. In these cases, Fiji Water engaged in so-called “greenwashing.”. According to a credible dictionary, this refers to “behavior or activities that lead people to feel a firm is protecting the environment more than it actually is.”. And while “Nature’s Gift” is a particularly severe example, it is not always so obvious ...Fiji Water founder dies at 91. David Gilmour, the founder of Fiji Water has passed away at his home in Manhattan. He was 91. He was a Canadian-born entrepreneur who made millions in real estate ...We have learned of a potential safety issue regarding certain product (s) that our records indicate you purchased through the Amazon.com website. For more details on what you should do, please contact FIJI Water at 1.866.406.4149. Product: FIJI Natural Artesian Bottled Water 500 mL / 16.9 Fl Ounce (Pack of 24)4 days ago · The famous delicious bottled Fiji water is sourced from an aquifer in Fiji. Only about 3% of the world’s water is freshwater and of that, only 1.2% is drinkable. Human beings can survive weeks without food, but only days without water. Health professionals recommend that adults should drink 6 to 8 glasses of water every […] FIJI Water does not come in glass bottles. We bottle our water exclusively in high-grade PET bottles, as that is the optimal packaging that protects the quality of our water (against oxygen migration and carbon dioxide which can effect taste), ensures product safety (no breakage), and minimizes environmental impact (lightweight, lower emission during …For instance, in 2010, the Fiji government proposed an increased tax levy per liter. So, an increase from 1/3 of a cent to 15 cents equaling $231,397 to $10,644,254. For this reason, the Fiji water decided to move to New Zealand to a new water source. However, the Fiji government threatened to lease the aquifer to another company. FIJI Water is the number-one premium imported bottled water sold in the U.S. and is found at luxury hotels, leading restaurants and airports around the world. You’ll also see it in the hands of top chefs, celebrities and VIPs famed for their great taste. They know that FIJI Water is a more unique natural water, crafted by time and geology to ... Choose a denomination. $50. Quantity. 1. Send as a Gift. Give the gift of FIJI Water. Have your friends or family enjoy Earth's Finest Water delivered to their doorstep. Select a gift card amount for a particular product or prepaid subscription, or give them a fixed amount and let them choose!Sheila Fitzgerald/Shutterstock. According to FIJI Water, 100% of their water is sourced from the island of Viti Levu in Fiji's Yaqara Valley. The water is labeled artesian, which means it comes ...From a sustainable aquifer in Fiji to more than 60 countries across the globe, FIJI Water has been bringing Earth’s Finest Water to the world since 1996. Save up to 20% and get free delivery when you subscribe to FIJI Water Home Delivery.Feb 10, 2022 · Regular use of Fiji water results in longer and stronger hair, and better nails. Higher silica content also helps in reducing Alzheimer's risk. One of the most impressive points about this bottled water is the presence of natural electrolytes. These natural electrolytes give a smooth taste and feel to Fiji water. fijiwater. Earth’s Finest Water® 🌺. www.fijiwater.com. Show more posts from fijiwater. 150K Followers, 567 Following, 811 Posts - See Instagram photos and videos from FIJI Water …From a sustainable aquifer in Fiji to more than 60 countries across the globe, FIJI Water has been bringing Earth’s Finest Water to the world since 1996. Save up to 20% and get free delivery when you subscribe to FIJI Water Home Delivery.From a sustainable aquifer in Fiji to more than 60 countries across the globe, FIJI Water has been bringing Earth’s Finest Water to the world since 1996. Save up to 20% and get free delivery when you subscribe to FIJI Water …Jun 7, 2022 · Things like mineral content, salinity, and pH levels can influence flavor, as well as how water is sourced and filtered, notes Live Science. This is why certain bottled waters, like FIJI Water, is ... FIJI Water was founded in 1996 out of the desire to share Earth’s Finest Water with the world. Today, it is available in leading hotels, fine restaurants and retail locations. As a leading export of the Fiji Islands, FIJI Water is now the number one imported bottled water in the United States and is enjoyed in over 60 countries across the globe.Fiji water is marketed as a brand of artisan water that comes from the tropical islands with the same name. It's derived and shipped from Fiji and boasts a unique mineral profile, as the manufacturers point out. According to Fiji Water, this beverage is rich in electrolytes and has a pH of 7.7, which is significantly higher compared to pure water.Fiji water is marketed as a brand of artisan water that comes from the tropical islands with the same name. It's derived and shipped from Fiji and boasts a unique mineral profile, as the manufacturers point out. According to Fiji Water, this beverage is rich in electrolytes and has a pH of 7.7, which is significantly higher compared to pure water. Pack of 6, 500mL (16.9oz) bottles of FIJI Water. The 500mL size is perfect for everyday on-the-go hydration. Its soft, smooth taste comes from its extraordinary source -- a protected artesian aquifer found deep underground in the remote Fiji Islands. FIJI Water is the choice of discerning top chefs, fine restaurants and hotels around the world. The reason that FIJI water is expensive is that it is a product that is angled to be expensive. As facetious as that may sound, that is the main conclusion to draw from the reasons given by ...By Vijay Narayan Wednesday 08/03/2023. [Photo: Supplied] While enroute back to Fiji from Panama via the United States, Prime Minister Sitiveni Rabuka met with FIJI Water owners Stewart Resnick and ...Fiji Water. The FIJI Water company was established in 1996 to bottle and distribute artesian water from the Yaqara Valley of the Viti Levu island of Fiji. The water encapsulated in a FIJI water bottle has fallen as tropical rain in the rainforest. It has then been filtered through layers of volcanic rock which imbued it with the minerals and ...Natural Artesian Water | FIJI Water. WHERE TO BUY. THE WATER. Discover FIJI WaterJourney to Perfection. WHERE TO BUY. THE WATER. WHERE TO BUY. ABOUT US.For 20 years, the Fiji Water company has been tapping an aquifer in Fiji for its bottled water and paying a tax of one-third of a cent per liter. Now the Fiji government wants 15 cents per liter. Right to your door. The natural artesian water you love - bottled at the source on the remote islands of Fiji - is more convenient than ever thanks to our home. delivery service. Simply sign up today. and begin enjoying it tomorrow. FIJI PREPAID SUBSCRIPTION. Prepay and save on FIJI Water delivered to your door every month. 1. Select your bottle size: 1 L. 2. Select your plan: 12 Months $30.83/case (23% OFF) 6 Months $31.20/case (22% OFF) Fiji water comes from the pristine rainforests of the remote Pacific islands of Fiji, 1,600 miles from the nearest continent and pollutants. The tropical rain which falls within these rainforests is filtered through volcanic rock collecting minerals along the way before collecting deep below the surface of the earth within a shielded artesian aquifer.Measuring 645 square feet/60 square meters, this accommodation is filled with five-star amenities. The maximum occupancy is 2 adults and one child or 3 adults. Duplex Ocean Front Bure. You'll have fond memories of Momi Bay after spending your getaway with the relaxing views that come with our Duplex Ocean Front Bure.Choose a denomination. $50. Quantity. 1. Send as a Gift. Give the gift of FIJI Water. Have your friends or family enjoy Earth's Finest Water delivered to their doorstep. Select a gift card amount for a particular product or prepaid subscription, or give them a fixed amount and let them choose! FIJI Water is the number-one premium imported bottled water sold in the U.S. and is found at luxury hotels, leading restaurants and airports around the world. You’ll also see it in the hands of top chefs, celebrities and VIPs famed for their great taste. They know that FIJI Water is a more unique natural water, crafted by time and geology to ... From a sustainable aquifer in Fiji to more than 60 countries across the globe, FIJI Water has been bringing Earth’s Finest Water to the world since 1996. Save up to 20% and get free delivery when you subscribe to FIJI Water Home Delivery. 5.2K. 511K views 9 years ago. You’ve enjoyed our water, now discover the remarkable story of FIJI Water for yourself. Starting in clouds high above the South … Artesian Water | FIJI Water. Earth's Finest Water Journey To The Source Of Perfection. WHERE TO BUY. Fiji International Backend. Fiji Water, a significant export from the Fiji Islands, is presently the most popular bottled water imported into the United States and is consumed in more than 60 other nations. According to Fiji Water, it is devoted to conducting business ethically and looking for worthwhile possibilities to change the world; though these statements have been ...Fiji Water goes through a unique filtration process that involves volcanic filtration and a state-of-the-art bottling facility, resulting in its distinct taste and high quality. 3. Is Fiji Water environmentally friendly? Fiji Water is … Right to your door. The natural artesian water you love - bottled at the source on the remote islands of Fiji - is more convenient than ever thanks to our home. delivery service. Simply sign up today. and begin enjoying it tomorrow. Mar 15, 2024 · The Fiji water microplastics lawsuit was filed in Cook County, Illinois, and addresses violations of the Illinois Consumer Fraud and Deceptive Business Practices Act. The plaintiff seeks damages for injunctive relief and for the alleged deception, fraud, and unjust enrichment resulting from the sale of the falsely advertised products. From a sustainable aquifer in Fiji to more than 60 countries across the globe, FIJI Water has been bringing Earth’s Finest Water to the world since 1996. Save up to 20% and get free delivery when you subscribe to FIJI Water Home Delivery.© 2018 FIJI Water Company LLC. All Rights Reserved. FIJI, the Trade Dress and accompanying logos are trademarks of FIJI Water Company LLC or its affiliates.Description. 1.0L (33.8 oz) bottle of FIJI Water. The 1.0L size is perfect for hiking, traveling, and everyday hydration. Its soft, smooth taste comes from its extraordinary source -- a protected artesian aquifer found deep underground in the remote Fiji Islands. FIJI Water is the choice of discerning top chefs, fine restaurants and hotels ...Jun 7, 2022 · Things like mineral content, salinity, and pH levels can influence flavor, as well as how water is sourced and filtered, notes Live Science. This is why certain bottled waters, like FIJI Water, is ... Fiji Water founder dies at 91. David Gilmour, the founder of Fiji Water has passed away at his home in Manhattan. He was 91. He was a Canadian-born entrepreneur who made millions in real estate ...We accept Visa, Mastercard, Discover and American Express. Instacart+ Return Policy. Get FIJI Water delivered to you <b>in as fast as 1 hour</b> via Instacart or choose curbside or in-store pickup. Contactless delivery and your first delivery or pickup order is free! Start shopping online now with Instacart to get your favorite products on-demand.
FIJI Water 1L. Subscribe & Save 20%$32.00. One-Time Purchase$40.00. Delivery Every. 30 Days. Quantity. 1 Case (12 bottles) Add to cart. The 1.0L bottle is the second largest of the FIJI line, perfect for staying hydrated while traveling, hiking, or golfing. . Alpha industries
We accept Visa, Mastercard, Discover and American Express. Instacart+ Return Policy. Get FIJI Water delivered to you <b>in as fast as 1 hour</b> via Instacart or choose curbside or in-store pickup. Contactless delivery and your first delivery or pickup order is free! Start shopping online now with Instacart to get your favorite products on-demand.Regular use of Fiji water results in longer and stronger hair, and better nails. Higher silica content also helps in reducing Alzheimer's risk. One of the most impressive points about this bottled water is the presence of natural electrolytes. These natural electrolytes give a smooth taste and feel to Fiji water.Choose a denomination. $50. Quantity. 1. Send as a Gift. Give the gift of FIJI Water. Have your friends or family enjoy Earth's Finest Water delivered to their doorstep. Select a gift card amount for a particular product or prepaid subscription, or give them a fixed amount and let them choose!FIJI Water was founded in 1996 out of the desire to share Earth’s Finest Water with the world. Today, it is available in leading hotels, fine restaurants and retail locations. As a leading export of the Fiji Islands, FIJI Water is now the number one imported bottled water in the United States and is enjoyed in over 60 countries across the globe.Dec 7, 2022 · Fiji Water is an alkaline natural artesian water, created when underground water, which has been filtered a number of times through impermeable volcanic rocks, is collected in the natural artesian aquifer in Viti Levu, an environmentally well-preserved island in the Republic of Fiji in the South Pacific Ocean. FIJI Water, Los Angeles, California. 702,760 likes · 169 talking about this. Earth’s Finest Water®Regular use of Fiji water results in longer and stronger hair, and better nails. Higher silica content also helps in reducing Alzheimer's risk. One of the most impressive points about this bottled water is the presence of natural electrolytes. These natural electrolytes give a smooth taste and feel to Fiji water.The FIJI Water Foundation, a charitable trust, provides clean water access to rural communities, builds educational facilities and infrastructure, and offers healthcare services to underprivileged communities. Moreover, FIJI Water Company is dedicated to preserving Fiji’s rainforest ecosystem and has established a conservation lease for ...Fiji, an archipelago of hundreds of islands some 2,000 km (1,200 miles) north of New Zealand, in 2014 became the first Pacific island nation to relocate a community because of rising sea levels ...Jan 19, 2020 · Fiji Water is among the many water brands sold around the world. Fiji Water is packaged and shipped straight from Fiji islands and comes packaged in 1.5-liter, 1-litre, 700-ml, 500-ml, and 330-ml bottles. The water is derived from a natural artesian aquifer located in Viti Levu, Fiji and has a Ph content of between 7.3-7.7. FIJI Water is the number-one premium imported bottled water sold in the U.S. and is found at luxury hotels, leading restaurants and airports around the world. You’ll also see it in the hands of top chefs, celebrities and …Pack includes 6, 330mL (11.15oz) bottles of FIJI Water. The 330mL size is great for events, offices and kids. Its soft, smooth taste comes from its extraordinary source -- a protected artesian aquifer found deep underground in the remote Fiji Islands. FIJI Water is the choice of discerning top chefs, fine restaurants and hotels around the world..